LiftKits for Chicks new fitness insoles help to give you the same benefits as Skechers Shape-Ups and Reebok Reetones except that they allow you to maintain your own style while gaining the appearance of longer legs, firmer and more toned look. All for a fraction of the price you would pay for Skechers and Reeboks.

Here are some pics from our latest campaign.

More about LiftKits for Chicks

In 2009, DRM Marketing created LiftKits for Chicks, as a direct result of the overwhelming response from women regarding our Men’s insoles from designer and founder Derek White. To our surprise, women were wearing our Men’s insoles as a “secret heel,” and begging for us to offer a proper Women’s line. Their feedback? The insoles were providing their legs with the toned appearance of wearing high heels, defining the muscles in their calves and glutes, and offering some of that “heel height” back. All while they were wearing their own boot and shoes! Moreover, wearing our insoles for longer periods of time continued to tone these muscles and provided stability in the back and improved posture. At the same time, the craze over fitness shoes had reached boiling point, and LiftKits for Chicks were born.