As reported on FashionRules.com on March 09, 2009:

You’ve probably read stories that tell you that guys like Tom Cruise and David Spade – not exactly the tallest guys in Hollywood – stand on apple carts or platforms when acting opposite tall ladies like Katie Holmes, Nicole Kidman or Charlize Theron. And let’s face it – how is a guy of normal height supposed to deal with ladies wearing 4 and 5 inch heels for the last few years? They say women are okay with towering over their men – but we’re always wondered how the guys feel about it.

LiftKits Height Increasing Insole increases height naturally by 1" to 2"

Now we know. Three (smart) Hollywood guys just invented a great product to level the playing field, called Liftkits (MyLiftKits.com) For somewhere between $15.00 dollars and $35.00 depending on the style of the insert, men can now be a full 2 inches taller. Like every other beauty product, Liftkits became hot by being on the celebrity circuit – and actors were grabbing them at one of the Oscar gifting suites like free botox. There are hi-top and lo-top models, they fit right into any men’s shoe, and allow the average guy to now be the longer, leaner guy – which gives him the advantage in the job world, the dating world – and what other worlds matter? You can buy them on the site, and as women who love to wear Louboutins, we are all in favor of guys grabbing these!!! They’ve got to be more comfortable than 4 inch high heels. And they’ll even make you look better in your clothes. But you might need to wear longer jeans!!