Moviemakers and celebrities gathered at the Tweet House during the 2010 Sundance Film Festival to discuss the convergence of film, branding and new media along with support the relief efforts in Haiti. In between panel discussion celebrities and media moguls rubbed elbows while enjoying a drink and grabbing some Swag from this years sponsors; Smashbox Cosmetics, G-Drive by Hitachi, LiftKits, Monster Energy and many more.

Adrian Grenier (Entourage), Beau Bridges, Joseph Gordon-Levitt (500 Days of Summer), Kareem Abdul-Jabbar (Los Angeles Lakers), LeVar Burton (Reading Rainbow and Star Trek) and Daymond John (Shark Tank) spoke on the Panel mostly centered around their individual experiences with Twitter – moderated by Steve Broback of the Parnassus Group.

During the Sunday Tweetup, the hosts invited talent and other Sundance Festival attendees to gather and “Tweet” messages encouraging their followers to make donations to the organizations that are accepting funds related to the Haitian disaster.
Proceeds raised from corporate sponsors of the event to be sent to benefit the victims. Matt McKenna CEO of GiveOnTheGo.com which powers Wyclef’s Yele organization was on hand to discuss the power of text, mobile and short messages after their recent fundraising success to benefit Haiti.

Other celebrities seen at the Tweetup event included:
Alicia Sixtoes, Amir Talai, Bob Saget, Camille Mana, Christy Carlson Romano, Colin Devlin, Hakeen Ke-Kazim, Jason Ritter, Jay Duplass, Jonah Hill, Josh Madden, Julie McNiven, Lily Holleman, Mark Duplass, May Wang, Michael Chiklis, Stephanie Reese, Steve Jones, Tyler Hilton and Wilmer Valderrama