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Starring Roles

ShoeDazzle.com, where Kim Kardashian is a guest stylist, is welcoming another celebrity to its roster: Kristen Bell. The actress designed a limited-edition strappy sandal-boot in a nude color with a metallic insole, using faux leather. Bell named the shoe The Midge after one of her family members, and set out to focus on both comfort and style. The result is a look that can be worn for any occasion. The Midge can be purchased on the site for $40, starting Aug. 9, and all of the proceeds will go to The Art of Elysium, a non-profit that sponsors artistic workshops for critically ill children. The site’s next star designer is “The Hills” actress Kristin Cavallari.

RHYME TIME

Oh, the places Converse can go with its Dr. Seuss-inspired line for fall. The boldly colored Chuck Taylor All Star shoes feature famous rhymes and characters from the books, including the Cat in the Hat, Thing 1 and Thing 2. The collection comprises laceups in adult and children’s sizes, and additional Velcro oxford styles for toddlers. The line retails from $35 to $60 and is available at Converse.com, Zappos.com and select Macy’s locations.

Extra Lift

LiftKits is providing an alternative to the toning footwear category with its latest line of inserts, called LiftKits for Chicks. The product fits into boots or sneakers for women and not only adds height but is said to provide the toning benefits of a workout. Similar to the various lines of toning footwear, LiftKits activate your muscles and work the glutes to the core during every step. The inserts come in two models, the low-top and the universal (3/4 inch and 1 1/4 inch respectively), and are available for $20 at myLiftkits.com.


Walks of Art

Muk Luks is playing up the power of art for spring ’11 with colors and patterns representative of a painting, including water lily and peacock feather design schemes. The Sun Luks by Muk Luks designs will be featured on buckle-up wedges, peep-toe booties, birdcage flats and gladiator sandals, all made to represent a lightweight, breathable canvas. The line will retail for $50 to $70 and will first be showcased at the Atlanta Shoe Market in mid-August.

Cruise, 5′7, and Diaz, 5′9, posed for photos together and, while he is shorter, the difference was far less the 5 inches it theoretically should be, even with Diaz slightly slouching. Cruise’s boots appear to have a one-inch heel on the outside, but his knees are at about the same height as Diaz’s.

How’d he do it? Inside lifts? Scroll and decide.

Height: LiftKits insoles
More Nike Dunks than Dr. Scholl’s, Lift Kits are sporty insoles that boost the Tom Cruise-sized up to a full two inches. The cushioned neoprene gel insoles also relieve pressure on the spine, forcing your back to stand up straighter, adding extra (natural) height.
$20-40 at myliftkits.com

Weight: Spanx Undershirts
Spanx — those spandex sausage casings that girls use to smooth out and slip into into bridesmaid dresses — are now available for men. Compression T-shirt, V-neck, and tank top styles sculpt your gut, make your pecs pop, and are invisible under clothes.
$55-58 at spanx.com

Girth: Equmen Precision Underwear
Equmen makes briefs and trunks that lift and streamline your junk, giving a Wonderbra-like effect in the pants. Moisture-wicking mesh fabric and anti-microbial properties keep your team dry and chipper.
$49-65 at equmen.com

TheRundown

Here are some pics from our latest campaign.

More about LiftKits for Chicks

In 2009, DRM Marketing created LiftKits for Chicks, as a direct result of the overwhelming response from women regarding our Men’s insoles from designer and founder Derek White. To our surprise, women were wearing our Men’s insoles as a “secret heel,” and begging for us to offer a proper Women’s line. Their feedback? The insoles were providing their legs with the toned appearance of wearing high heels, defining the muscles in their calves and glutes, and offering some of that “heel height” back. All while they were wearing their own boot and shoes! Moreover, wearing our insoles for longer periods of time continued to tone these muscles and provided stability in the back and improved posture. At the same time, the craze over fitness shoes had reached boiling point, and LiftKits for Chicks were born.

If you spent the 4th like we did, eating and drinking more than humanly possible, you might have a problem looking put together this week.

Instead, here’s how to look like you’ve spent two months at the gym (by spending the equivalent of two month’s worth of gym fees).

Weight: Spanx Undershirts
Spanx — those spandex sausage casings that girls use to smooth out and slip into into bridesmaid dresses — are now available for men. Compression T-shirt, V-neck, and tank top styles sculpt your gut, make your pecs pop, and are invisible under clothes.
$55-58 at spanx.com

Height: Lift Kits insoles
More Nike Dunks than Dr. Scholl’s, Lift Kits are sporty insoles that boost the Tom Cruise-sized up to a full two inches. The cushioned neoprene gel insoles also relieve pressure on the spine, forcing your back to stand up straighter, adding extra (natural) height.
$20-40 at myliftkits.com

Girth: Equmen Precision Underwear
Equmen makes briefs and trunks that lift and streamline your junk, giving a Wonderbra-like effect in the pants. Moisture-wicking mesh fabric and anti-microbial properties keep your team dry and chipper.
$49-65 at equmen.com

**The first person to comment on this article gets a free pair of LiftKits**
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