Archive for the ‘Buzz’ Category

FN Picks: Extra Lift

Monday, July 26th, 2010

LiftKits is providing an alternative to the toning footwear category with its latest line of inserts, called LiftKits for Chicks. The product fits into boots or sneakers for women and not only adds height but is said to provide the toning benefits of a workout. Similar to the various lines of toning footwear, LiftKits activate your muscles and work the glutes to the core during every step. The inserts come in two models, the low-top and the universal (3/4 inch and 1 1/4 inch respectively), and are available for $20 at myLiftkits.com.

Read the entire article on Footwear News

More Nike Dunks than Dr. Scholl’s

Tuesday, July 13th, 2010

If you spent the 4th like we did, eating and drinking more than humanly possible, you might have a problem looking put together this week.

Height: LiftKits insoles
More Nike Dunks than Dr. Scholl’s, Lift Kits are sporty insoles that boost the Tom Cruise-sized up to a full two inches. The cushioned neoprene gel insoles also relieve pressure on the spine, forcing your back to stand up straighter, adding extra (natural) height.
$20-40 at myliftkits.com

Weight: Spanx Undershirts
Spanx — those spandex sausage casings that girls use to smooth out and slip into into bridesmaid dresses — are now available for men. Compression T-shirt, V-neck, and tank top styles sculpt your gut, make your pecs pop, and are invisible under clothes.
$55-58 at spanx.com

Girth: Equmen Precision Underwear
Equmen makes briefs and trunks that lift and streamline your junk, giving a Wonderbra-like effect in the pants. Moisture-wicking mesh fabric and anti-microbial properties keep your team dry and chipper.
$49-65 at equmen.com

TheRundown

Derek White Takes ‘The Hills’ to New Heights

Monday, May 3rd, 2010

[OK Magazine - May 2010] Derek White’s days on The Hills and rumors of dating Audrina Patridge are over, but he’s still getting a kick out of watching the new season and is working to take his career to new heights.

Derek was once rumored to be dating Audrina, who then started dating Justin Bobby.

“Well Justin and I go back 13 years now, Audrina about four years and the rest only for two years,” Derek told OK! about how he knows The Hills cast. “I worked in the surf community when I first came to California, and Justin was one of the youngest kids surfing on our surf team, that’s where we first met.”

Now Derek’s former rumored girlfriend has moved on to Ryan Cabrera.

“Well, to be honest I don’t know Ryan well at all, but I know that for the first time Audrina is actually happy. And from what I understand he treats her really good and they are really happy,” he explained to OK!. “I am stoked for her. She is a good girl with a good heart.”

And Derek is happy working on his business LiftKits, a height-increasing shoe insole.

“I first started modeling and acting when I first moved to California at 19. I was going to school at the time for finance. Shortly after, I started working in the real estate finance arena for nine years as a mortgage broker,” Derek explained of how his business came to be. ”

“After a short time back in L.A., I was up and going again booking acting and modeling gigs, and studying with Chick Vennera at Beverly Hills Playhouse. At this time I booked a few modeling gigs, one in particular in Miami for fashion week, I was modeling for Marceau jeans when I saw another one of the guy models backstage with a homemade lift in his shoe. I had never seen anything of the sort before,” he explained. “That’s where it all started, the idea to start a business soon followed after I realized that there was no one out there making anything like this. I saw an opportunity to make accessible something that could change people’s lives.”

In Hollywood, it sometimes helps to be tall.

“At 5′11 , I am very comfortable with my height. I am also very honest with the fact that society has placed a status quo on being tall, that’s also always been associated with men over six feet. So yeah, there were times I’d wear my dress boots out at night because they had a bigger heel on them pushing me to that 6 foot mark,” he admitted. “I couldn’t help but to think how many other guys out there do the same thing.”

Read the entire article at okmagazine.com

Raise Your Game

Monday, May 3rd, 2010

[TheToiletPaper.com]… Chicks wear push-up bras and fake eyelashes. Your uncle Dale stuffs his Speedo® with a kielbasa. So why are you still answering to nicknames like “tiny” and “small fry?” Would being a bit taller boost your confidence? Would an extra inch or two benefit your relationship with your girl? LiftKits™ can’t pimp out your pisser, but you will definitely get a rise out of them.

LiftKits™ are height-increasing insoles that can add .75″ to 2″ to your height. Feel weird using them? Don’t. You know that shrimp Tom Cruise? The guy who has nailed the likes of Nicole Kidman, Mimi Rogers, Penelope Cruz, and Katie Holmes? Word on the street is homeboy doesn’t leave home without ‘em.

His, Hers and Ours – S.F. Examiner Gift Guide

Tuesday, December 22nd, 2009

LiftKits has been featured in the “His, Hers and Ours” San Francisco Examiner 2009 Holiday Gift Guide – Thursday December 17, 2009 page 29. A list of gifts for that special gal or guy in your life – or something for both.
To read the article scroll to page 29 of the San Francisco Examiner.

Good Day LA – Style File

Tuesday, December 22nd, 2009

Los Angeles (myFOXla.com) – In Style File with Jillian Reynolds heads up to the Malibu Lumber Yard where Alice + Olivia owner Stacey Bendet to show us her new shop and favorite summer styles. Jillian also takes time to highlight new shoe insole maker LiftKits and their height increasing shoe lift as a hot summer item, at the same time poking a little fun at Steve and Bono, saying that they would need four pairs of shoe lifts to be the height of a normal guy. Check out the video!

Tyra – Men’s Edition

Tuesday, December 22nd, 2009

There haven’t been many options to do something about your height that aren’t that noticeable but we’ve brought with us some LiftKits that will give you an extra inch to two inches of added height. Tyra, in conjunction with Thrillist offer guys tips on gaining an edge and some style over other guys. Watch the video

Leg RX

Tuesday, December 22nd, 2009

I used to go umbrella-less and hat-less in the hopes that a little rain and sun would make me grow. But, instead of a growth spurt, I got bad hair and a burned nose. If you’re looking to add a few inches to your height without resorting to limb-lengthening, get yourself a Lift Kit. Already a big hit with men like Tom Cruise and the oompa loompas, these orthopedically-designed sole inserts are now available for women’s shoes.
See the entire article

The strange, the stylish and the just plain silly

Thursday, November 5th, 2009

Ladies have depended on padded bras, Spanx and platform shoes to help flatter their figures for years and now guys are getting in on the action. Hollywood hunks such as Tom Cruise, Shia LeBeouf and “Entourage” stars Jeremy Piven and Kevin Connolly are wearing LiftKits shoe insoles to get an extra two inches of height ($20-$25; myliftkits.com).

Read the entire article
Watch the show

Hollywood Hunks Step it Up

Thursday, November 5th, 2009

Women have a number of style secrets – from Spanx and padded bras to platform shoes – in their getting-dressed-up arsenal. Now Tinseltown’s leading men are catching on. Tom Cruise, Shia LaBeouf and Entourage’s Jeremy Piven, Rex Lee and Kevin Connolly have discovered a discreet way to add a little lift to their look, thanks to LiftKits shoe insole. With the offer of up to two extra inches of height, this is one of his style secrets I just might steal!
$20-$25, myliftkits.com

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