With an amped up collection of designers, Miami Swim Week is here to stay.
If Fashion Week were a person, Miami Swim Week would be its tanner, sexier sister. Mercedes-Benz Fashion Week Swim puts a much needed tropical twist on the classic attitude surrounding Fashion Week. Just like its high-fashion sister, Miami Swim Week boasts gorgeous collections by top-tier designers. However, Miami Swim Week is a world where bikinis rule, and fabulous poolside fashion shows are the norm.
This year’s week of fashion marks the tenth anniversary of Miami Swim Week. Fortunately, this celebration of all things swimwear only continues to grow in both size and industry cred each year. In its early years, Miami Swim Week was not met with a warm welcoming from the fashion media. However, the tides are shifting as swimwear makes the move from functionality to fashion statement. Sabra Krock, the creative director of top swim retailer Everything But Water, explains, ”Historically, the swimwear category has been geared towards function—like, what works best for your body type, but what’s changing is that it’s becoming a fashion occasion in its own right.”
Not only are swim labels throwing bigger shows and more parties than ever before, Miami Swim Week has some notable swimwear designers creating buzz around the industry with their youthful, fashion forward creations. Minimale Animale, Beach Riot, Beach Bunny, and Wildfox are definitely on our hit list.
If Miami Beach isn’t hot enough already, LiftKits will be making our debut at Miami Swim Week during this weekend’s festivities. We will be helping one of Los Angeles’ top swimwear designers, Minimale Animale, give their models a boost on the runway. LiftKits have been a long standing secret weapon of male models looking to add a few inches of height for the runway, and we are very excited LiftKits for Chicks is stepping in to help out the ladies!