Skechers has a new product and new marketing campaign highlighting their “fitness footwear” called Shape-Ups. They advertise that Shape-Ups get in you in shape without forcing you to step foot in the gym. Some of the benefits of wearing Shape-Ups include strengthening your back, improving your posture, improving blood circulation, tightening abdominal muscles, reducing knee joint stress, firming calf and buttocks muscles.
We think Shape-Ups are great. However, if you don’t want to wear Shape-Ups, can’t afford new shoes or simply want to enjoy the benefits Shape-Ups allow but want to have them in your existing shoes, check out LiftKits and LiftKits for Chicks. LiftKits are a simple insole that you slip inside of your shoe that force your weight onto the balls of your feet. The result is better posture and a tightening of your calf, hamstring and buttocks muscles. Whether its Shape-Ups or LiftKits insoles, you’ll be standing tall and wearing shorts more often to show off your new toned look.
Tags: fitness footwear, LiftKits, shape-ups, Shoe Lifts, Shoes, skechers
